Pre-Black Friday

Whether you’re new to TOH or a seasoned-but-curious veteran, you may be wondering how we will be rolling out our Black Friday Sale next week.

FEAR NOT! We’re here and will be with you every step of the way to help you navigate all things #TOHBF19!

Here’s how our Black Friday Sale will roll out:

  • You’ll be provided a link to your Black Friday media page today (*ta da! you’re here!!*), containing 2 teaser graphics to begin sharing right away and 3 countdown graphics you may begin sharing this Friday.
  • Our Sale will begin Monday, 11/25 at 12:00 PM EST.
  • This portion of the sale will contain a large number of products currently available online only/not included in our Fall 2019 Lookbook, at discounted prices — with some UP TO 70% OFF original retail!! (All will be discounted at least 30% OFF original retail.)
  • These items will be released all at once and remain available while supplies last throughout the Black Friday Sale, ending at 12/3 @ 11:59 pm EST.
  • All sale products will be made live at Noon EST throughout the sale.
  • We will be posting Facebook announcements at 11:00 am EST each morning of our Black Friday sale with the daily link to your media page containing the day’s Limited Edition sale product and Artisan info, as well as graphics, product photography, and training tips.  **This is to help you plan your day’s posts, and NOT intended for you to share early with your customers or to take pre-orders.**
  • We will introduce a NEW daily EXCLUSIVE, Limited-Edition product at noon EST on the following days: Wednesday, 11/27, Friday, 11/29, Sunday, 12/1, Monday, 12/2, and Tuesday, 12/3.
  • Although you will get advance notice of each day’s product, be sure to make your customers aware the products will not be available to purchase until 12:00 pm EST each day. They may purchase any prior days’ remaining sale products at any time. 
  • Each of these Limited Edition exclusive products will remain available while supplies last throughout the Black Friday Sale, ending at 12/3 at 11:59 pm EST.
  • We will not have any new product or promotion on Thursday, 11/28 so you may enjoy the holiday with your loved ones. Your customers may still shop our BF clearance products and Wednesday’s release, as quantities permit.
  • We will have a special promotion on Small Business Saturday, 11/30: With every $40+ order, your customers will be able to pick their choice of one FREE GIFT from three product options.
  • This “YOU PICK – Free Gift with $40+ Purchase” promotion will be available from 12:00 am EST on 11/30 through 11:59 am EST on 12/01.
  • We will be sending out HMP/Customer emails on your behalf throughout the sale, highlighting sale products, promotions, and more!  Please be sure to add any new customer emails to your subscriber list prior to midnight Friday, 11/22.
  • We will include training tips and suggestions on your Black Friday media page each day with easy-to-copy-and-paste verbiage for your social media posts.
  • We will be posting Facebook announcements each afternoon with ongoing business updates and other Black Friday info you can use.
  • We will post product status updates and update your Product Status Check page if/as items become unavailable.

PLEASE NOTE: 

  • *HOSTESS REWARDS* ARE NOT ELIGIBLE FOR USE ON BLACK FRIDAY SALE PRICED ITEMS.
  • PURPOSE PATH COUPONS ARE NOT ELIGIBLE TO BE USED ON BLACK FRIDAY SALES PURCHASES OR PROMOTIONS.

TRAINING TIPS:

  • Open your Black Friday events when the countdown graphics begin on Friday!
  • Try to have all your prep work done ahead of time to make the week of the sale a breeze!
  • Personally message people to invite them, don’t just add them to your Black Friday groups. A personal invitation goes much farther than automatically adding guests! Let them know they can get the FIRST LOOK at daily exclusives and promotions when they join!
  • A great “giveaway” item for Black Friday events are the free shipping coupons! Use them to incentivize pre-sale activity: joining the event early, inviting others, sharing the group, etc.
  • Let guests know that there are multiple days of shopping and they could get one day shipped free by participating!
  • Buy your coupons early to ensure you get yours in time … and consider buying a few extra in case.

MARKETING MEDIA

Download and start using the two Black Friday graphics below to start generating excitement about the upcoming sale. Begin sharing the countdown graphics on Friday, 11/22, or schedule out your weekend posts with all 3 countdown graphics.